Singapore E-commerce Statistics (2026)

If you sell online in Singapore, you need a clear read on the market before you plan stock, channels or fulfilment. We have gathered the most useful Singapore ecommerce statistics from named, primary sources — Google, Temasek and Bain’s e-Conomy SEA report, Momentum Works, DataReportal, Statista, the US International Trade Administration and others — and cited every number inline so you can verify and reuse them. Where a figure covers Southeast Asia rather than Singapore alone, we say so. Every data point below states its year; we have prioritised 2024–2026 data.

Top statistics

Singapore’s digital economy is projected to reach US$29 billion in gross merchandise value in 2025, up 7% year on year (Google, Temasek & Bain e-Conomy SEA 2025).
An estimated 3.49 million Singaporeans bought consumer goods online in 2024, up 8% year on year (We Are Social / Meltwater, 2025).
Consumer-goods ecommerce spend reached US$5.04 billion in 2024, up 13.8%, an average of about US$1,445 per shopper (We Are Social / Meltwater, 2025).
Mobile devices accounted for 70.1% of consumer-goods ecommerce spend in Singapore in 2024 (We Are Social / Meltwater, 2025).
Singapore’s ecommerce user penetration was 58.8% in 2024 and is projected to reach 80.4% by 2029 (Statista, via OOm, 2025).
56.7% of Singapore’s online shoppers buy from sellers in other countries — the highest cross-border share in the world (Capital One Shopping / eMarketer, 2024).
Shopee is Singapore’s most-visited ecommerce site with about 13.21 million monthly visits, ahead of Lazada (6.15 million) and Amazon (5.04 million) (Statista, via OOm, 2025).
Shopee held 53% of platform ecommerce GMV across Southeast Asia in 2025 and was the number-one platform in all six major markets (Momentum Works, 2026).
Cards accounted for 73% of Singapore ecommerce transaction value in 2026, with digital wallets at 11% and PayNow-style real-time payments at 9% (2C2P / IDC, 2026).
Singapore’s social commerce market was worth about US$2.5 billion in 2024, roughly a third of total ecommerce (DBS, 2025).

Market size and growth

Singapore’s digital economy is on track for US$29 billion GMV in 2025, up 7% on 2024 (e-Conomy SEA 2025). This spans ecommerce, transport, food, online media and travel.
Southeast Asia’s digital economy is set to surpass US$300 billion in GMV in 2025, with revenue forecast at US$135 billion (Google e-Conomy SEA 2025).
Platform ecommerce GMV across Southeast Asia reached US$157.6 billion in 2025, up 22.8% year on year — the fastest pace in four years (Momentum Works, 2026).
Singapore’s ecommerce market was valued at about US$8.2 billion in GMV in 2022, projected to reach roughly US$11 billion by 2025 (US International Trade Administration, 2024).
Online purchases made up 12.2% of total retail spending in Singapore in 2024 (We Are Social / Meltwater, 2025).

Online shoppers and spending

3.49 million Singaporeans purchased consumer goods online in 2024, up 8% year on year (We Are Social / Meltwater, 2025).
Average spend was about US$1,445 per online shopper in 2024 (Statista / ecommerceDB, via OOm, 2025).
The average order value for online purchases was around S$185 in 2024 (Statista, via OOm, 2025).
Ecommerce user penetration stood at 58.8% in 2024 and is forecast to hit 80.4% by 2029 (Statista, via OOm, 2025).
Singapore had about 3.51 million ecommerce users in 2022 (US International Trade Administration, 2024).

Digital foundations

Singapore had 5.61 million internet users, a 95.8% penetration rate, in January 2025 (DataReportal, 2025).
There were 5.16 million social media user identities, equal to 88.2% of the population (DataReportal, 2025).
Mobile connections numbered 10.5 million — 179% of the population — in January 2025 (DataReportal, 2025).
TikTok reached about 3.63 million adult users, Facebook 3.70 million and Instagram 3.15 million in Singapore (DataReportal, 2025).

Mobile commerce

Mobile devices generated 70.1% of consumer-goods ecommerce spend in Singapore in 2024, up 1.1 points on the prior year (We Are Social / Meltwater, 2025).
With 10.5 million mobile connections at 179% of the population, Singapore’s shoppers are effectively mobile-first (DataReportal, 2025).

Marketplace and platform market share

Shopee is Singapore’s most-visited ecommerce site (~13.21 million monthly visits), ahead of Lazada (6.15 million), Amazon (5.04 million) and AliExpress (~1.5 million) (Statista, via OOm, 2025).
Across Southeast Asia, Shopee held 53% of platform ecommerce GMV in 2025 and led in all six major markets (Momentum Works, 2026).
The top three platforms — Shopee, Lazada and TikTok Shop / Tokopedia — held about 98.8% of platform GMV across the region in 2025, up from 84% in 2024 (Momentum Works, 2026).
TikTok Shop and Tokopedia combined reached 65.7% of Shopee’s regional GMV in 2025 (Momentum Works, 2026).
TikTok Shop’s Southeast Asia GMV grew from about US$22.6 billion in 2024 to US$45.6 billion in 2025 (Momentum Works, via Digital in Asia, 2026).
In Singapore specifically, Shopee held roughly 53% of ecommerce GMV and Lazada about 35% on a 2022 baseline (Cube Asia, 2025).

Payment methods

Cards accounted for 73% of Singapore ecommerce transaction value (about US$8.3 billion) in 2026, rising to a projected 76% by 2029 (2C2P / IDC, 2026).
Digital and mobile wallets made up 11% of ecommerce value (about US$1.21 billion) in 2026 (2C2P / IDC, 2026).
Real-time payments such as PayNow accounted for 9% (about US$990 million) of ecommerce value in 2026 (2C2P / IDC, 2026).
Around 80% of consumers and businesses actively use PayNow, which handles close to 99% of total bank transfers (2C2P / IDC, 2026).
Buy-now-pay-later made up 5% of ecommerce value (about US$550 million) in 2026 (2C2P / IDC, 2026).
Singapore’s BNPL market was worth about US$1.32 billion in 2025, up 11.1% year on year, and is forecast to reach US$1.94 billion by 2030 (ResearchAndMarkets, 2025).

Social and live commerce

Singapore’s social commerce market was worth about US$2.5 billion in 2024, forecast to reach US$3.17 billion by 2025 — roughly 32–34% of total ecommerce (DBS, 2025).
Live commerce alone was estimated at US$1.0–1.3 billion in 2025 in Singapore (DBS, 2025).
Social commerce is projected to grow at a 15.6% CAGR from 2025 to 2030 (DBS, 2025).
Live-stream shopping conversion rates run about ten times higher than traditional ecommerce (DBS, 2025).
Across Southeast Asia, content commerce (live and short-video) generated US$49.7 billion, or 32% of platform GMV in 2025, up from 20% in 2024 (Momentum Works, 2026).
In Singapore, video-commerce sellers and stores rose 125% year on year to 80,000, with transaction volume up 30% to 45 million in 2025 (e-Conomy SEA 2025).

Cross-border shopping

56.7% of Singapore’s online shoppers buy from sellers abroad — the highest cross-border share of any country (Capital One Shopping / eMarketer, 2024).
98% of Singapore consumers are comfortable buying online from another country (versus an 89% global average), and 69% make a cross-border purchase at least monthly (Airwallex / Statista, 2025).
About 62% of Singapore’s cross-border ecommerce originates from China (US International Trade Administration, 2024).
The top cross-border categories for Singapore shoppers are fashion (75%), skincare (60%) and electronics (56%) (Airwallex / Statista, 2025).

Delivery, shipping and fulfilment expectations

97% of Singapore cross-border shoppers say affordable shipping is a decisive factor, and 95% want shipping costs shown clearly before checkout (Airwallex / Statista, 2025).
62% of Singapore consumers abandon their cart if delivery costs are too high (Primer, 2023).
SingPost’s domestic post and parcel ecommerce volumes grew 11% year on year in FY2024 (year ended 31 March 2024) (The Edge Singapore, 2024).

How WhiteBox helps

Singapore’s shoppers move across Shopee, Lazada, Amazon, TikTok Shop and brand storefronts — often in the same week — and they expect fast, well-priced delivery. WhiteBox keeps stock, orders and fulfilment in one real-time source of truth across every channel, so you avoid overselling and can meet those delivery expectations. See multichannel selling with WhiteBox or view pricing to get started.

Frequently asked questions

How big is Singapore’s ecommerce market? Singapore’s ecommerce GMV was about US$8.2 billion in 2022 and is projected to reach roughly US$11 billion by 2025 (US International Trade Administration, 2024). The wider digital economy — including transport, food and media — is set to reach US$29 billion GMV in 2025 (e-Conomy SEA 2025).

How many people shop online in Singapore? About 3.49 million Singaporeans bought consumer goods online in 2024, up 8% year on year, and user penetration is forecast to reach 80.4% by 2029 (We Are Social / Meltwater, 2025; Statista, via OOm, 2025).

Which marketplace is biggest in Singapore? Shopee is the most-visited ecommerce site with about 13.21 million monthly visits, ahead of Lazada and Amazon; regionally, Shopee held 53% of platform GMV in 2025 (Statista, via OOm, 2025; Momentum Works, 2026).

How do Singaporeans pay online? Cards led with 73% of ecommerce transaction value in 2026, followed by digital wallets at 11% and PayNow-style real-time payments at 9%, with BNPL at 5% (2C2P / IDC, 2026).

Do Singaporeans shop cross-border? Yes — 56.7% buy from overseas sellers, the highest share worldwide, and 98% are comfortable buying from another country (Capital One Shopping / eMarketer, 2024; Airwallex / Statista, 2025).

Sources

Cite us: Journalists and bloggers are welcome to reference these Singapore ecommerce statistics. Please credit the original source named beside each figure, and link back to this page (whitebox.sg — Singapore E-commerce Statistics) as the compilation.